Marketing Management – Kotlerphilip & keller lane & N. seth Jagdish & Shainesh.G & Chernevalexander

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‘Marketing Management’ by Kotlerphilip, Keller Lane, N. Seth Jagdish, Shainesh.G, and Chernevalexander is an extensive guide to understanding and mastering the principles of marketing. The book provides in-depth analysis and strategies for managing customer-driven marketing, covering topics like branding, pricing, and promotion. It is a comprehensive resource for students, marketing professionals, and business owners.