The Innovators Dilemma When New Technologies Cause Great Firms to Fail by Clayton M. Christensen

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‘The Innovator’s Dilemma’ by Clayton M. Christensen explores how successful, outstanding companies can do everything “right” and yet still lose their market leadership due to new, disruptive technology advancements. It illuminates how companies can miss out on new waves of innovation and offers a set of rules for capitalizing on the phenomenon of disruptive change.